A business’ overall Marketing Strategy must be implemented and planned out for any with short and long term goals to reach maximum efficiency.
Digital, SEO, and content creation are all great ways to build your brand online and start working towards a ROI. Developing an overarching marketing plan, with goals, expectations and metrics to meet is what make sense and each campaign work and grow.
All social media platforms, as well as events you attend should have a specific task to achieve that is both measurable and time oriented. For example, posting twice a week for two months and engaging daily with other relative accounts can be a social media growth and engagement goal.
Online strategies just as physical must have intent and be planned out accordingly.