We are all trying our best to grow our social media accounts, whether for business or personal purposes. 2019 brings with it more complexity and changes to the field.
Here are some quick tips to employ in your growth strategy.
Engage in a niche
Surprise, surprise, if you are after growing your account then you are going to have spend time and give back. The best way to start out is to engage in your immediate communities and niche. For example, if your account is a small business, in a town then be sure to follow all the local accounts. Local influencers/ business owners, and politicians are also key people to engage and interact with as many of them are trying to grow their accounts.
Produce relevant content:
This is a post all in its own. I won’t get into specifics of how to formulate posts, content calendars, SEO, or anything like that right now. Keep in mind though all your content should be revolved around your niche community. If you are trying to make it in the local wildlife/nature niche, make posts about hiking routes in the area. If your town is hosting a festival, be sure to promote your pizzeria’s special deal associated with that event.
Using your past content and reworking your content from other mediums is a great way to keep consistently posting fresh topics with new ideas. Many content creators try and create a new topic out of thin air for every new post, which is very strenuous. My suggestion is to break up some of your bigger materials into smaller more consumable pieces. For example, take one of your 400 word blog posts and make 4 short posts about specific things mentioned in the blog.
SEO chains and backlinks:
Properly utilizing your SEO can go a long way into account growth. People consume content in different forms and mediums. If you have even one person reading your blog that doesn’t follow you on social, you want to make it your mission to get them to follow you on everything. Diversification across social media is the best way to stay up with the trends. Having 10,000 followers across 4 platforms is more valuable then 10,000 on only a single platform.
I hope you have enjoyed these quick tips to social media account growth strategies.
Keep them in mind while you grow your accounts. More in depth break downs will be on the way.